Internship Overview
Jennifer Behr is on the lookout for a dedicated PR and Marketing intern to provide valuable support to its vibrant brand marketing team in Brooklyn. This role offers a unique opportunity to engage directly with industry processes and learn the ins and outs of public relations and marketing. Interns will play an integral part in enhancing their skills while gaining hands-on experience in a competitive field.
The Importance of PR and Marketing Internships
Internships in public relations and marketing have grown increasingly important as students and recent graduates look for ways to distinguish themselves in a crowded job market. Not only do these experiences provide exposure to real-world scenarios, but they also often serve as a springboard for many into full-time roles. The PR field is notorious for its demanding nature, yet the rewards can be substantial. Interns who engage with agencies like Jennifer Behr can build critical networks that will serve them throughout their careers.
Key Responsibilities
The intern will work closely with the Senior Director of Brand Marketing & Communications and the Junior Brand Manager on a variety of essential tasks, including:
- Assisting with seasonal pitching efforts as needed.
- Managing press and wholesale sample traffic, including brand returns, while ensuring a tidy showroom.
- Tracking brand placements across major US media and relevant social media.
- Updating and analyzing data for weekly and monthly press reports.
- Supporting influencer and celebrity gifting initiatives, including inventory management and social media monitoring.
- Keeping files organized in the Image Relay system.
Industry Context
In recent years, the fashion and luxury goods market has witnessed a paradigm shift due to the rise of digital media. From influencers to social media campaigns, brands are continuously adapting to reach consumers more effectively. Helping manage press samples and monitoring placements is vital for maintaining visibility in an overstimulated market. Interns at Jennifer Behr will be at the forefront of these changes, interacting directly with both traditional and evolving media landscapes. Companies are now more reliant than ever on real-time data analysis and influencer partnerships, making this hands-on internship especially relevant. Think about it: every piece of clothing or accessory that gets featured can make or break a brand’s season.
Requirements
Applicants should possess an enthusiasm for fashion and be prepared to work in-person 4-5 days a week. Ideal candidates will have:
- Experience in fashion research, securing press placements, and creative writing.
- A proactive attitude along with a commitment to learning.
- Proficiency in PowerPoint, Excel, and Canva.
What Makes a Great Candidate?
The fashion industry values innovation and creativity, which means that a standout intern will often come equipped with a portfolio showcasing their design insights, writing capabilities, and even past campaigns they’ve contributed to. Being familiar with the latest trends and having a knack for visual storytelling can set an applicant apart in this fast-paced environment. But let’s not forget: interpersonal skills matter just as much. If you're working in this space, building relationships with media contacts and influencers can be as essential as creating compelling content.
The Application Process
Prospective interns interested in this role must take the application process seriously. Submitting a well-crafted cover letter, in addition to a polished resume, is crucial. Candidates should articulate not only why they’re interested in the position at Jennifer Behr but also what unique assets they can bring to the team. Being precise, enthusiastic, and showing a genuine love for the brand can significantly enhance an applicant's chances of success.
Cultural Fit and Work Environment
It's important to consider the cultural dynamics of a brand like Jennifer Behr. The company is known not just for its products but also for its brand story and its approach to customer engagement. Interns will be stepping into a creative environment where they will likely need to adapt quickly to the brand’s ethos and work collaboratively with team members. And yet, some might find it challenging to integrate into a fast-paced setting that demands quick thinking and adaptability. Expect to learn on your feet — but know that's often where the best learning happens. (And this is the part most people overlook.)
Future Outlook for Fashion Internships
The future of internships in fashion and marketing is poised for continued evolution. As digital platforms and e-commerce continue to reshape consumer habits, brand exposure is becoming more complex and multifaceted. Interns positioned in companies like Jennifer Behr might find themselves using tools and platforms that haven’t been fully realized yet. Some may even venture into areas such as sustainability in fashion, a growing trend that is influencing how brands communicate with their audience. Brands are likely to put more emphasis on transparency and ethical practices, creating a new set of opportunities and challenges for those entering the field.
For now, those interested can look to this internship as an exciting opportunity to connect, learn, and engage in a hands-on experience that will shape their career in fashion and marketing.
To apply, please send your resume and cover letter to [email protected].
For more information, visit www.jenniferbehr.com or follow @jenniferbehr on Instagram.