Luxury hair accessories and jewelry designer Jennifer Behr is on the lookout for a motivated and detail-oriented intern to join its E-Commerce team for the Fall/Winter 2026 season. This position provides an excellent opportunity to gain hands-on experience in the fast-paced world of E-Commerce, engaging with widely used tools and platforms. Given the increasing integration of digital marketing and online sales within the luxury sector, this internship is not just a foot in the door; it's a chance to be part of a significant shift in how luxury brands connect with their customers. The luxury market is evolving, and understanding its nuances is invaluable for anyone hoping to build a career in this space.
Key Responsibilities
- Update and maintain product page details and visuals on Salesforce and Shopify
- Assist in launching new products and collaborations
- Support the management of the Farfetch marketplace and new product uploads
- Generate KPI reports utilizing Google Analytics and Data Studio
- Help with email and SMS marketing through Klaviyo
- Engage in copywriting and SEO best practices
- Contribute to the content calendar development and execution
- Organize media files for social media and E-Commerce teams via Image Relay
- Assist in scheduling and posting on Instagram, Pinterest, and TikTok
- Support brand management and perform general administrative duties
In today’s retail environment, E-Commerce is often the lifeline for luxury brands like Jennifer Behr, making the intern's responsibilities pivotal. The intern won't just be updating product details; they’ll be learning how to optimize online visibility. Updating product pages is about presenting the items in a way that captivates the target audience. This goes beyond displaying beautiful images; it involves crafting a narrative around the products that resonate with the luxury buyer's lifestyle. Assisting in new product launches and collaborations reflects the brand’s agility, something essential for maintaining market relevance.
Intern Requirements
- Proficiency in Microsoft Office Suite
- Familiarity with Adobe Creative Suite
- Knowledge of Instagram, Pinterest, and TikTok platforms
- Background or interest in the luxury industry is a plus
- Commitment of at least 25 hours per week
- Willingness to work onsite at the Greenpoint studio 2-3 days/week, with potential remote work options
On the requirement side, the mix of technical skills and an understanding of social media indicates that this intern will be occupying a vital role within the team. The proficiency in Microsoft Office and Adobe Creative Suite emphasizes the need for organizational as well as creative skills. If you’re working in this space, that blend is often a dealbreaker for many employers. The interest in luxury reflects the brand's desire for individuals who understand not just products, but also the consumer psyche that drives the luxury market. This is particularly critical since the luxury consumer is becoming more digitally savvy. Flexibility regarding remote work is appealing as well, acknowledging modern work trends while balancing the need for in-person collaboration.
(And this is the part most people overlook) It's a paid internship. While many positions in this segment remain unpaid, Jennifer Behr recognizes that attracting quality talent requires compensation. This signals that they value the intern's contributions and are likely to expect meaningful output in return. While this might seem like a standard practice, it represents a broader acknowledgment of fair labor practices within the creative industries.
Implications and Future Outlook
The experience gained from this internship can give candidates a concrete edge in the competitive luxury sector. As more luxury brands pivot towards digital platforms for sales, positions like this one will increasingly become essential training grounds. Interns will not just learn about E-Commerce; they'll gain insights into the strategic decisions that shape brand identity, product placement, and customer engagement. Given the rise of platforms like TikTok pushing brands to rethink their marketing strategies, familiarity with these channels can significantly enhance an intern’s profile.
Looking ahead, one has to question the future trajectory of luxury and E-Commerce integration. Will we see more brands expecting their employees to wear multiple hats, from content creation to data analytics? The answer seems to point in that direction. The convergence of tech and fashion is just starting to gain momentum, and those inside the industry should prepare for increasingly interdisciplinary roles. In essence, those entering this internship might be stepping into a paradigm where flexibility, adaptability, and technical prowess become the norm, rather than the exception.
If you’re interested, please forward your resume and cover letter to [email protected].
Visit www.jenniferbehr.com or follow @jenniferbehr on Instagram for more information.